I help women become more like themselves.
I’ve always loved clothes, style and getting dressed up. Growing up in a house with four younger brothers, I didn’t have sisters to compare myself to or talk about clothes and style with. I just loved putting outfits together and finding clothes that made me feel good.
For many years, I worked in the corporate world. I enjoyed my career, but eventually I reached a point where I felt completely burnt out. It made me stop and think about what I really wanted from life. I knew there had to be more. That’s when I decided to delve a little deeper into my love of style and explore where it could take me.
What started with a love of clothes became something much more meaningful. I realised that what I really love isn’t just helping women find great clothes. It’s seeing what happens when they start to feel good about themselves again.
Life is busy, our bodies change, our confidence can take a knock and, somewhere along the way, we can stop making time for ourselves. I’m a big believer in taking 1% of your day for you - even if it’s just a little bit of time to do something that makes you feel good. When I work with a woman, I’m not trying to change her or turn her into someone else. I want to help her feel more like herself again - comfortable in her body, confident in what she wears and happy with the woman looking back at her in the mirror. And honestly, nothing makes me happier than seeing that moment when a client looks in the mirror and realises… “I actually like what I see.” That’s the bit I love. Because it’s never just about the clothes. It’s about how the clothes make you FEEL.
Warm & Welcoming
Honest guidance and a relaxed experience where you can be yourself.
Confidence First
Style is the pathway. Confidence is the destination. Helping you feel like you.
Real & Wearable
No trends for the sake of trends. Just clothes that work for your shape, lifestyle & life right now.
A few things I love.
I’m often asked about the things I use, wear and genuinely love, so I thought I’d pop a few of them here.
Nothing complicated - just a few things I’ve discovered along the way that I think you might like too. You know when a friend tells you about something and you think, “Oh, I need to try that!”? That’s what this little section is all about.#Ad / Affiliate links
Laura Jane The Label
I’m a big believer in having those staple pieces in your wardrobe that you can reach for time and time again. Laura Jane The Label has some lovely pieces that are easy to wear, easy to mix with what you already own and more importantly don’t require you to reinvent your whole wardrobe.
You just need the right pieces that work harder for you.
(I’m not affiliated with Laurajane – I just genuinely love their pieces)
Visit Laura Jane The Label — enter code Dee10 at checkoutElla & Jo
If you love that feeling of having a pamper session - a facial at home, then you’ll love Ella & Jo. Their skincare has become one of my little self-care treats and the best bit is you can get that lovely facial-at-home feeling without actually having to leave the house.
Perfect for: when you want to take a little bit of time for yourself.
Have a look at Ella & Jo hereThe Head Plan
You’ll hear me talk a lot about taking 1% of your day for you, and this fits so naturally with that. The Head Plan is one of those simple reminders to slow down, check in with yourself and make a little space for your own wellbeing. It doesn’t have to be a big thing. Sometimes 1% is enough.
14 minutes and 24 seconds. That’s 1% of your day. 💙
Have a look at The Head Plan hereDylan Oaks
And then there’s jewellery…
I love those little pieces that can instantly make an outfit feel more you. Dylan Oaks is one of my favourites for simple, feminine jewellery that you can wear every day or add when you want to make a little more of an effort. Sometimes it really is the finishing touches that pull an outfit together.
Have a look at Dylan Oaks hereA little note: Some of the links above are affiliate links, which means I may receive a small commission if you choose to purchase through them. I only share things I genuinely like and would recommend to a friend.
What clients are saying
— Personal Shopping Client
Imagine opening your wardrobe and knowing exactly what to wear!
- No more overwhelm.
- No more wasted money.
- No more standing in front of your wardrobe feeling frustrated.
- Just confidence, clarity and clothes that feel like you.